How this creative team and their executives got UNSTUCK with Innovation Coaching

The production team of "Raising Liberty City" XR went from a lack of communication, mistrust and creative blocks to open communication and an award-winning immersive script after my work with them. They are even being courted by some of the world's most prestigious film festivals for their work. AND IT'S NOT EVEN FINISHED YET!

The Setup

Academy Award® nominated filmmaker, Katja Esson was gaining momentum for her new documentary Razing Liberty Square, a film addressing climate gentrification by following the redevelopment of a historic African American public housing project in Miami and its impact on long-time residents, when she sensed the need ed to take the project to a new level. Enter, Virtual Reality also known as XR or extended reality. (Learn more about XR

XR (Virtual Reality) is a complex medium that requires extreme detail and focus accuracy. With this format you are literally (re)creating a "new world" for the audience.

 

 XR was a new landscape that both challenged her as a producer and a creative. This, her first VR project, found her dealing with some uncertainty around translating the film into an immersive experience. Additionally, in today's climate, tackling the topic of gentrification and race left her feeling overwhelmed with the pressure to “get it right.” 
 
Katja understood the sensitivity of the project and decided that many of the creative and decision-making roles should go to POCs. With that in mind, she partnered with Ronald Baez, a local producer in Miami. Together they picked up momentum for the XR experience, winning a grant from the Knight Foundation. 

A few months later, due to schedule conflicts, the team lost their experienced VR producer. But by then they had assembled a diverse creative team and decided to produce it themselves. To do that they needed an XR expert who could guide and support them both on the creative as well as the production side. They needed an XR Mentor. 

After some research, they found me. My reputation as an expert in immersive production as well as my experience in building managing and successfully crafting a safe creative culture for diverse teams was exactly what they were looking for.

The Experience

The first step was to have the team meet for a deep dive assessment to evaluate team dynamics and areas of potential conflict. I knew that to solve conflict it’s important to “engage in constructive conflict” as Patrick Lencioni described in his New York Times bestseller The Five Dysfunctions of a team.

My experience has taught me to always dig a few layers to get at the root of the problem. Like weeds, if you just address the surface, it will only be a matter of time (and a pretty short time) before the weeds or problem resurfaces.  With that being said, I observed, right off the bat:
 

Multilple points of communication blocks
Trust had all but dissipated 
Intuitive decision-making among the key players (or key decision makers) had been compromised, resulting in a lack of confidence, and accountability.   

So I needed to find the roots. 

The Solution

The first step was to meet one on one with each of the key players. In this case, it was Katja and Ronald.

 

Ronald is the key decision maker on the producer side. His responsibilities include  tech, budget, schedule, etc.) and Katja is the creative key. While she also served as a producer, many of  the challenges she was facing centered around the creative. So we focused there. 
 
After my first 1: 1 evaluation with Katja and Ronald separately it was clear where the problems lay. Now we needed a strategy to get the team unstuck. I suggested the below. Then we built customized solutions in each section, that included "homework" and group exercises intended to rebuild communication and trust. 

Creative Team

Coaching

Executive

Coaching

Creative

Coaching

For the Team

In the Creative Team Meetings we focused on the disconnect the actual creative material was having on the team. My belief is, if the team doesn’t believe in it, then it will reflect in the finished piece. 

 

Creatively, I gave Katja and her co-writer homework assignments that forced them to work alone. Previously, they had only had writing sessions together. Having them complete assignments separately allowed them both to freely reconnect to their personal "voice".  Prior to this, both Katja and her co-writer felt so strongly about their respective versions of the story, that the creative process had been stripped. What was left wereas two strong-minded individuals "fighting" for their need to be heard. This imbalance left the whole team feeling confused.

For the Executive

What struck me was that Ronald, the leading technology producer, had legitimate points and was right about many of the approaches to implementing the creative. The problem he had was not getting the team's buy in. My first priority was to quickly gain the confidence of the team and then transfer that confidence back to Ronald.

 

 

To do that I had to first address Ronald's communication style with the team. We begain to have one on one meetings where he could throw his frustration against the wall. Creating a safe space where he could examine his thoughts, free of his leadership responsibilities, allowed him to feel heard, and understood.

 

Then he and I began to develop a plan to redesign how he communicated with his team using techniques I had developed during my 5+ years of personal wellness and authenticity training. 

For THE Creative

As an artist myself, I understand we can often get in our head so much that we create clutter and a mistrust of our artist instinct. When this happens, most artists will find themselves leaning on outside opinions to validate their art. This can hurt the integrity of the project if the artist is not careful. 

 

With Katja, she was challenged with the following:


She was not a native of the community Liberty City. (This created a slight insecurity around her "right" to tell the story she was passionate about.) 
​Did she have a “right” to tell this story she was passionate about?
 

With the different creatives from diverse backgrounds added to the team, she began to feel that she was losing her voice, pressured to bow to their creative. (Taking the lead on this project created fear of losing diplomacy with her creative team.) 


How could she take the lead in a diplomatic way (without seeming “deaf” to their creative input?) 

 

(This over extension of) These conflicts within herself ultimately muffled her creative voice. 
 

The result was a script that she did not completely believe. She was starting to lose her passion for the project. 

The creative coaching helped her to identify limiting beliefs established long before the project. 

 

In each case we developed strategies and tools she could use to manage her triggers around developing her creative voice while keeping the channels of communication open.

The Results 

Over the next 6 weeks we were able to:

 

Resolve the issue in the creative team's communication
 

Unblock the creative flow and get the project back on track. 

 

Lock the creative and move the project in to the next phase of production.


Guide the team as they developed the budget and schedule. 

 

The renewed excitement about the project motivated everyone again and also helped clarify the various next production steps. The team was further encouraged when they found out that the project had been awarded close to $10K in additional grant funding. 

Both Ronald and Katja felt like they were once again supported in their respective roles on the project. 

Currently, I am still supporting this dynamic team as they continue to develop, produce, and distribute this exciting and groundbreaking project! 

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